The Roy Rogers franchise program provides the training and support, the systems and the programs that enable you to establish your Roy Rogers franchised restaurant(s) in your market, and to continually strengthen your brand, presence and guest base in the years to come.

Our world class franchise system includes:

Proprietary Programs

• Use of Roy Rogers trademarks
• Use of proprietary recipes and procedures
• Access to approved supplier and buying network
• Use of confidential operations manual and systems
• Site selection criteria
• Prototype building designs and assistance
• Build out/construction guidance
• Initial recruitment guidance and human resources planning
• Access to established supplier network

Initial Training

• Overall Roy Rogers restaurant management training
• Front line and dining room service procedures
• Food preparation procedures
• Human resource, administrative and financial management training
• Marketing and guest service training

Ongoing Operational Support

• Field visits from Roy Rogers representatives
• Phone access to experts in each functional area
• Ongoing consultation on key management, sales, human resource and operational issues
• Associate training guides

Ongoing Promotional Support

• Grand opening materials, strategy and assistance
• Roy Rogers local marketing strategies
• Marketing materials, including print ads, radio spots, etc.
• In-store point-of-purchase promotions
• Access to library of up-to-date promotional graphics
• Promotion through corporate website
• Ongoing marketing consultation and ideas

Ongoing System Development (R&D)

• Development of menu products and procedures
• New operational techniques
• Product enhancement and/or vendor sourcing

System-wide Meetings and Seminars

• Refresher training programs
• System-wide meetings
• Operational and marketing seminars