Frederick, Maryland, March 26, 2004 - Roy Rogers Restaurants announced the roll out of its new premium salad line today. 

The new line includes Caesar, Chicken Caesar, Garden, Chef and Bacon Chicken Ranch.  Roy Rogers enhanced its existing salad program by adding new ingredients and dressings as well as updating the packaging.  The Chicken Caesar Salad now contains a whole grilled chicken breast, and the Chef Salad has ham and bacon.  The Bacon Chicken Ranch, a brand new salad, features a blend of iceberg lettuce and Romaine, chicken tenders and bacon, Roma tomatoes and cucumbers and is topped with cheddar and mozzarella cheeses.

Roy Rogers will support this promotion through radio advertising and new in-store point of sale materials.

Director of Operations, Barbara Pacifico, stated, "I'm excited about our new salad line because it adds yet another dimension to our guests' overall experience.  It helps us in reaching our goal as a restaurant with high quality food, variety and healthiness."

The Frederick-based Plamondon Companies are the franchisor for Roy Rogers Restaurants and operate 15 corporate Roy Rogers Restaurants and 47 franchise locations.