FREDERICK, Maryland, September 16, 2004-Roy Rogers Restaurants announced today the launch of its new Fiesta Burger as a limited time only promotion.  This unique sandwich consists of a quarter pound hamburger, fresh Mi Madre’s salsa and hot pepper jack cheese on a corn duster Kaiser Roll.  Guests can customize this sandwich by visiting Roy Rogers famous Fixin’s Bar®, which features a dozen different condiments, like fresh lettuce, tomatoes and onions. 

The Fiesta Burger sells for $3.39 and the combo meal, which includes a regular side dish and regular drink, is $5.59.  The platter with two regular side dishes and regular drink costs $5.99.  The Fiesta Burger promotion will run in 22 restaurants throughout Maryland, Virginia and New Jersey, and will be supported through radio advertising and local store marketing activities.

Barbara Pacifico, director of operations for Roy Rogers Restaurants, stated, “In following our success of the Phillips™ Chef’s Choice Crab Cake, the Fiesta Burger is also a distinctive sandwich for our industry and really should help continue setting us apart from our competition.”

Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 40 franchise locations in the Mid-Atlantic region and is in the process of re-igniting the brand and the franchise system.