FREDERICK, Maryland, February 10, 2005—Roy Rogers Restaurants announced today the promotion of its Fish Sandwich for a limited time through March 29. This tasty sandwich consists of Icelander Cod, a slice of American cheese and creamy tartar sauce on a fresh-baked Kaiser roll. The sandwich sells for $3.19, and the combo, which includes a regular side dish and regular drink, will cost $5.39. The Fish Sandwich platter with two regular side dishes and a regular drink will sell for $5.89. The Fish Sandwich promotion will run in 22 restaurants throughout Maryland and Virginia, and will be supported through radio advertising and local store marketing activities.

Director of Operations, Barbara Pacifico, stated, “Roy Rogers Fish Sandwich is a high quality menu item that reinforces our focus on quality and choice. We always bring the fish sandwich back at this time of year for our guests to enjoy.” 

The Frederick, Maryland-based Roy Rogers Franchise Company is the franchisor for Roy Rogers Restaurants and operates 15 corporate restaurants and 40 franchise locations in the mid-Atlantic region and is in the process of re-igniting the brand and the franchise system.  Visit Roy Rogers on the Web at www.royrogersrestaurants.com.