FREDERICK, Maryland, April 7, 2005—Roy Rogers Restaurants announced today the promotion of its Roast Beef & Cheddar Sandwich for a limited time through May 31. This scrumptious sandwich consists of Roy’s slow-cooked, USDA choice roast beef topped with a smoky cheddar cheese sauce and Bull’s-Eye® tangy barbecue sauce.  Guests can customize this sandwich by visiting Roy Rogers famous Fixin’s Bar®, which features a dozen different condiments, like fresh lettuce, tomatoes and onions.

The Roast Beef & Cheddar sandwich sells for $3.99, and the combo, which includes a regular side dish and regular drink, will cost $5.89.  The Roast Beef & Cheddar promotion will run for approximately eight weeks in 23 restaurants throughout Maryland, Virginia and New Jersey, and will be supported through radio advertising and local store marketing activities.

Director of Operations, Barbara Pacifico, stated, “The Roast Beef & Cheddar Sandwich helps highlight and reinforce our regular roast beef sandwich and is a natural extension to our menu.”  

Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 40 franchise locations in the Mid-Atlantic region and is in the process of re-igniting the brand and the franchise system.