Roy Rogers Launches Big Western Beef & Ham Sandwich
FREDERICK, Maryland, October 13, 2005—RoyRogersRestaurants announced today the roll out of its new Western Beef & Ham Sandwich as a limited time only promotion.This hearty sandwich consists of 3 ¼ oz. of Roy’s famous USDA Choice Roast Beef, 2 ½ oz. of Hormel® Cure 81® Ham, a slice of pepper jack cheese and garlic mayonnaise on a corn duster Kaiser Roll.This sandwich creation resulted from a Roy Rogers’ current menu item, the classic Double R Bar Burger that is a ¼ lb. hamburger topped with Hormel Ham and American Cheese.Roy Rogers will promote both sandwiches simultaneously as “Two Tasty Choices” which ties into its new tagline, “Roy Rogers. Real Food. Real Choices.”
The Western Beef & Ham Sandwich sells for $4.29 and the Double R Bar Burger sells for $3.19.The combo meal, which includes a regular side dish and regular drink, is $6.39 for the Western Beef & Ham and $5.19 for the Double R Bar Burger.The Western Beef & Ham/Double R Bar Burger promotion will run in 21 restaurants throughout Maryland and Virginia, and will be supported through radio advertising and local store marketing activities.
Jim Plamondon, co-president for Roy Rogers Restaurants, stated, “We believe that both the new Western Beef & Ham and the classic Double R Bar Burger help reinforce Roy Rogers’ brand image of variety, choice and high quality food.”
Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 40 franchise locations in the Mid-Atlantic region and is in the process of re-igniting the brand and the franchise system.Visit Roy Rogers on the Web at www.royrogersrestaurants.com.
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The Western Beef & Ham Sandwich sells for 
