BIGGER AND BETTER THAN EVER-ROY ROGERS BRINGS BACK THE CRAB CAKE MADE BY PHILLIPS™
Frederick, Maryland, June 20, 2006 - Back by popular demand, Roy Rogers Restaurants today announces the limited return of the Crab Cake Sandwich made by Phillips™. Beginning June 22 through August 8, diners will enjoy this summer favorite, which this year is even bigger featuring 3.5 ounces of Phillips' famous crabmeat served on a freshly toasted Martin's potato roll.
"This year, we conducted focus groups with our guests and after reviewing the customer feedback, the overwhelming response was for more of that delicious crab meat" said Jim Plamondon, co-president and owner, Plamondon Companies and Roy Rogers. "We think our customers will be thrilled with the meatier sandwich." This is the third year that Roy Rogers has teamed up with Phillips™ Foods Inc., based in Baltimore, Maryland. Phillips™ operates seven restaurants and several worldwide crab manufacturing plants in addition to offering a full line of retail products. They are well-known in the Mid-Atlantic area for their superior crab meat and seafood.
Guests will be given several customization options along side the Roy Rogers Crab Cake Sandwich. In addition to Roy's famous Fixin's Bar, customers will also be provided with tartar and/or cocktail sauce. The Crab Cake sandwich, will be available in 20 locations throughout Maryland and Virginia and is priced at $5.09 and the combo meal, which includes a regular side dish and regular drink, is $6.99. The Crab Cake promotion will be supported through conventional means of radio advertising and local store marketing activities, as well as the non-traditional approach of word-of-mouth as Roy Rogers Restaurants anticipates that news will diffuse just as successfully through peer-to-peer networks.
About Plamondon Enterprises
Based in Frederick, Maryland, the Plamondon Companies own and operate 15 Roy Rogers Restaurants, 40 franchise locations and 3 Marriott hotel properties.
Currently, The Plamondon Companies own and operate the Fairfield Inn, Residence Inn and Courtyard by Marriott in Frederick, making it the largest hotel company in Frederick County.