FREDERICK, Maryland, September 22, 2006—Roy Rogers Restaurants announced today its sponsorship of the Maryland Terrapins during the 2006 football season. Roy Rogers will serve as the title sponsor during the pre-game radio show on the Terrapin Sports Radio Network for all football games. The Terrapin Sports Radio Network broadcasts the games on 8 stations throughout Maryland and Washington, D.C. In addition, Roy Rogers will have logo and name recognition at the Terrapin Tailgate for home football games and visibility on the umterps.com Web site.
“This will be the first time in many years that Roy Rogers has sponsored the Maryland Terrapins. We are really excited about this relationship and hope that it creates equal exposure and opportunities for us,” said Jim Plamondon, Co-President of Roy Rogers Restaurants.
“We are delighted that Roy Rogers has chosen to partner with Maryland Football and its very large, passionate fan base that continues to grow each year,” said Christopher Janush, General Manager for Terrapin Sports Marketing.
About The Plamondon Companies
Based in Frederick, Maryland, the Plamondon Companies own and operate 15 Roy Rogers Restaurants, 40 franchise locations and 3 Marriott hotel properties. Visit Roy Rogers on the Web atwww.royrogersrestaurants.com.
About Terrapin Sports Marketing
Terrapin Sports Marketing is the exclusive marketing partner and multimedia rights holder of University of Maryland Athletics. TSM manages all corporate sponsorship opportunities surrounding the Terrapins, including marketing rights, on-premise signage at athletic facilities, Comcast Center luxury suites, game sponsorships, radio, print and internet. TSM is a division of CBS Collegiate Sports Properties, whose other collegiate sports properties include the University of Virginia, Arizona State University, Northwestern University, United States Air Force Academy, Louisiana State University, Florida State University, Stanford University and University of Utah.
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