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Roy Rogers Timeline

 

  • 1968 The first Roy Rogers opens in Falls Church, Virginia.
  • 1970’s Roy Rogers chain flourishes under Marriott. Several hundred franchised and company units open.
  • 1980’s Franchisee Plamondon Enterprises, Inc. opens 7 and acquires 3 Roy Rogers locations.
  • 1990 A total of 648 Roy Rogers locations are in operation—primarily in the Northeast and Mid-Atlantic states.
  • 1990 Marriott sells Roy Rogers to Hardee’s, subsidiary of Imasco, for $365 million.
  • 1990 Hardee’s converts 220 Roy Rogers to Hardee’s. Hardee’s sells 94 Roy Rogers to Boston Chicken. Hardee’s sells 90 company-owned Roy Rogers to Wendy’s.
  • 1990's Hardee’s sells 184 company-owned Roy Rogers to McDonald’s. Only 13 Roy Rogers franchisees remain.
  • 1990’s Franchisee Plamondon Enterprises, Inc. opens 2 and acquires 3 Roy Rogers locations.
  • 1997 CKE Restaurants (Carl’s Jr.) acquires Hardee’s from Imasco. Imasco retains Roy Rogers.
  • 2000 Plamondon Enterprises, Inc. opens a new Roy Rogers prototype unit in Frederick, Maryland.
  • 2001 Plamondon Enterprises, Inc. develops and opens a new Roy Rogers unit in Germantown, Maryland.
  • 2002 Imasco sells Roy Rogers trademark rights to Plamondon Enterprises, Inc. ( Roy Rogers Franchise Co).
  • 2003 HMSHost (formerly Host Marriott Services) signs agreement to continue operating Roy Rogers in travel plazas.
  • 2003 Roy Rogers Franchise Company unveils its “Roy Rogers Rides Again!” refranchising growth initiative.
  • 2004 Roy Rogers opens in Gaithersburg, MD
  • 2004 Todd Restaurants, Inc. sign new long-term Pioneer Franchise Agreement for it's four Roy Rogers locations in Alexandria, VA
  • 2005 +SmithGifford, a nationally recognized advertising agancy and one of the fastest growing ad firms in the Washington, DC area is slected as the agency of record for Roy Rogers Restaurants.
  • 2006 Roy Rogers Restaurants rank 4th in the Franchise Times "20 to Watch in 2006"
  • 2007 Roy Rogers opens in Ranson, WV and Westminister, MD
  • 2007 Super Value, CT, LLC enters into a long-term Franchise Agreement for a Roy Rogers location in North Stonington, CT, scheduled to open in early 2008.
  • 2008 Roy Rogers Restaurant opens in Noth Stonington, CT on January 24, 2008.
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