Roy Rogers Restaurants Turns 50!
ROY ROGERS® RESTAURANTS CELEBRATES 50TH ANNIVERSARY BY PARTNERING WITH CAL RIPKEN, JR. AND THE CAL RIPKEN, SR. FOUNDATION
Cal Ripken, Jr. to serve as Roy Rogers® Restaurants spokesman for 2018
Frederick, MD –Roy Rogers® Restaurants today announced a partnership with Baseball Hall of Famer Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation, to celebrate the restaurant’s 50th anniversary. The first Roy Rogers® Restaurants location opened on April 6, 1968 in Falls Church, VA. There are now 54 Roy Rogers® Restaurants locations throughout the Mid-Atlantic region.
“We are ecstatic to partner with Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation to help celebrate our monumental 50th anniversary,” said Jim Plamondon, Co-President of Roy Rogers® Restaurants. “The legacy of Cal Ripken, Jr. and his streak align with our core values at Roy Rogers® Restaurants including dedication and hard work, and our own ‘streak’ of 50 years of providing quality food and an experience that is a ‘cut above’ fast food. We are committed to working together to help support our local communities.”
“Roy Rogers is a brand I have known and enjoyed since I was a kid and I am thrilled to partner with them in their 50th year,” said Cal Ripken, Jr. “They are helping our foundation and looking to grow and I am excited to be a part of it.”
Known as baseball’s “Iron Man” for playing in a world record 2,632 consecutive games, Ripken spent 21 seasons in the major leagues, all with his hometown Baltimore Orioles. Inducted into the National Baseball Hall of Fame in 2007, Ripken’s name has become synonymous with strength, character, perseverance and integrity. Since his retirement, Ripken continues to share these values through Ripken Baseball and its Ripken Experience youth complexes located in Maryland, South Carolina and Tennessee.
In 2001, Cal and the Ripken family founded the Cal Ripken, Sr. Foundation in honor of their patriarch. The national foundation improves the lives of underserved youth through effective programs and the building of Youth Development Parks, multi-purpose turf fields that provide kids with safe places to play. In 2017, the Ripken Foundation impacted over 1.4 million kids nationwide through its Youth Development Parks and mentor programs.
To help celebrate the 50th anniversary, Roy Rogers® Restaurants will offer customers various new initiatives throughout the year including rollback prices, prizes through various contests, and a roundup campaign and commemorative cup benefiting the Cal Ripken, Sr. Foundation and the communities in which Roy Rogers® Restaurants are located.
For a list of locations and information on the 50th anniversary initiatives, please visit www.royrogersrestaurants.com and follow Roy Rogers® Restaurants on social media on Facebook, Twitter and Instagram.
About Roy Rogers® Restaurants:
Based in Frederick, Maryland, the Plamondon Companies own and operate 24 Roy Rogers® Restaurants and oversee 30 franchise locations in the Mid-Atlantic region.
Roy Rogers® Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken and great tasting burgers. Unique to Roy’s is the Fixin’s Bar®, featuring a variety of condiments, such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV and free Wi-Fi. For more on our business, promotions, products and franchise opportunities, visit www.royrogersrestaurants.com and follow us on Twitter, Facebook and Instagram.
About the Cal Ripken, Sr. Foundation:
For the last 17 years, the Cal Ripken, Sr. Foundation has worked tirelessly to implement youth development programs and create parks that directly address the problems facing at-risk youth in distressed communities across the country. Inspired by one of the most iconic baseball families, the Ripkens created the Cal Ripken, Sr. Foundation to honor the legacy of its family patriarch, longtime coach, and mentor, Cal Ripken, Sr. The Ripken Foundation uses sports-themed activities to bring police officers, youth partners and underserved kids ages 9 – 14 together on a level playing field to learn invaluable life skills.
The Ripken Foundation’s Youth Development Park Initiative creates clean, safe places for kids to play on multipurpose, synthetic surface fields that promote healthy living in an outdoor recreational facility. Today, the Ripken Foundation has 74 completed parks across the country in 21 states, impacting over 280,000 kids annually. In 2017, the Ripken Foundation impacted over 1.4 million kids nationwide through its Youth Development Park and mentor programs. For more information, visit www.RipkenFoundation.org. Follow us on Facebook, Twitter and Instagram @CalRipkenSrFdn.
Monique Smallow Shannon Stern
Maroon PR Maroon PR