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Roy Rogers® Restaurants Taps Performance Foodservice - Maryland to Serve as Primary Distributor

New Resources Will Substantially Enhance Delivery Efficiencies, Support New Initiatives and Menu Enhancements and Strategically Position the Legendary Quick-Service Brand for Growth


 

Performance Foodservice Logo

 

FREDERICK, Md. (February 20, 2019) – Roy Rogers® Restaurants announced today that it has signed a new three-year contract naming Performance Foodservice – Maryland its primary distributor for food, disposables and janitorial supplies for its 50 restaurants across the MidAtlantic United States. The company will provide next-day delivery for the majority of stores from a menu of nearly 300 SKUs and assist the quick-service chain in developing and implementing strategies to increase the sales potential and operating efficiency of its company-owned and franchised locations.

 

Executive Vice President Jeremy Biser explained that the appointment is part of a broader strategy to better position the Roy Rogers brand for growth. Assets including a new expanded warehouse, culinary support resources, expertise in problem solving and a comprehensive procurement and national accounts team, he said, make Performance Foodservice – Maryland well-positioned to handle the company’s current and anticipated future needs.

 

“We are excited to be adding Performance Foodservice – Maryland as our newest strategic partner,” said Jeremy Biser, executive vice president of Roy Rogers. “Working with them will provide our existing restaurants from Virginia through upstate New York with a powerful resource whose geographic coverage, warehousing and transportation capacity and logistical expertise can ably handle our demands as we continue our expansion throughout the MidAtlantic region.”

 

Roy Rogers celebrated its 50th anniversary last year with an extensive marketing campaign featuring baseball legend Cal Ripken Jr. and made several key executive appointments, including bringing Biser and Mark Jenkins on as executive vice president and senior director of marketing, respectively, rolling out menu updates and product upgrades, and beginning an extensive review of the company’s menu, store design, marketing programs and operations systems. Revisions to the concept have been rolling out over recent months and more are scheduled as the company plans to launch a reinvigorated franchise expansion effort later this year.

 

“As we embark on our next 50 years, we need to align ourselves with partners who share our values and will help strengthen the foundation of our brand today and for years to come,” said Biser. “We look forward to a long and healthy relationship with Performance Foodservice – Maryland that will keep us competitive and responsive both to the needs of our franchisees and our guests.”

 

About Roy Rogers® Restaurants:

Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers. Roy Rogers is also known for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments signature sauces. Additional information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.

 

Roy Rogers Restaurants was founded in 1968, and currently consists of 24 company-owned restaurants and 26 franchise restaurants in six states. Franchise opportunities are now available in select markets to qualified candidates. Information about existing opportunities can be found at www.royrogersfranchising.com or obtained by contacting the Roy Rogers franchising department at franchise@royrogersrestaurants.com or (301) 695-1534.

 

Contact:

Greg Pitkoff                                                                                                       

GRiP Communications LLC                                                                           

greg@gripcommpr.com                                                                               

(718) 404-9277