The Resources You Need to be a Success!

A True Partnership

As a Roy Rogers franchisee, you’ll have a powerful partner for the life of your business.  We’ll give you all the tools you need to attract and keep your customers, maximize the efficiency of your operations, and recruit, train and retain your staff. After all, the more successful you are, the more successful we all are.

Quality is Our Business

There’s no substitute for genuine quality, and at Roy Rogers, that’s what we deliver with incredible food for every day-part. But it’s not just in mouth-watering menu items like our signature burgers, slow-roasted and sliced-to-order Top (Inside) Round USDA Choice beef, and fresh, never frozen, hand-battered and breaded chicken.

Refreshed and Relevant Offering

Every aspect of our business has undergone analysis and change, led by new executives bringing insights from larger organizations to strengthen our system and extend our brand’s reach:

• Strategic partners added to enhance sales/profit results and strengthen brand positioning
• Strategic initiatives implemented to drive sales, improve brand relevance, increase profitability, and enable growth – delivery, new store design, digital menu boards, quality product upgrades and prescriptive-led (AI) site selection/market mapping tool
• Signature products, classic favorites and differentiated LTO’s

Brand-Driven Promotions

Unlike quick-service concepts that sacrifice margin with discounting, Roy Rogers’ promotions emphasize signature items (such as the Double R Bar™ Burger, the Gold Rush Chicken Sandwich® and Roy’s real Roast Beef sandwich), brand personality and everyday value pricing.

Efficient Operational Systems

One of the keys to the speed and efficiency of Roy Rogers Restaurants is our thorough operations system that integrates all aspects of our business: from order-taking at the point-of-sale at the counter, or drive-thru or via delivery to order processing and preparation, to inventory and cost-control, to marketing and managerial functions. Financial and information systems developed specifically for Roy Rogers enable operators to optimize efficiency and control costs, while enhancing the guest experience.

Effective Associate Training and Retention

In the end, every service business is defined by one standard: the quality of its people. Over the years, Roy Rogers has developed a system for finding, training, motivating and retaining the best of the best. The Roy Rogers franchise program will give you the tools to recruit quality associates, and the training to help them reach their full potential. We can teach you how we built our quality team, so that you can build yours.

Ready to sign up for more information?

Request information or contact Vice President of Franchise Sales Gregg Koffler at gkoffler@royrogersrestaurants.com to explore the possibilities.