Family Values. Family Business.
Pete Plamondon, Sr. believed so strongly in the original Roy Rogers brand that he left Marriott to become a Roy Rogers franchisee. Knowing that the best way to keep Roy Rogers true to its original vision was to keep it in the family, Plamondon, Sr. sold the franchise to his sons, Pete Jr. and Jim, in 1998. In 2002, the brothers decided to purchase the Roy Rogers Brand from Hardee’s parent company CKE Restaurants. Over the past two decades, the Plamondon brothers have helped open and operate multiple Roy Rogers Restaurants, maintaining their father’s vision for offering guests an experience above and beyond that of most fast food restaurants.
Today, the Plamondon Companies remains faithful to the Roy Rogers tradition of serving an appealing choice of menu items, made with the best ingredients, and served in a comfortable, enjoyable setting. That commitment has resulted in steady growth for our company and a fiercely loyal following throughout the Mid-Atlantic Region.